30-Second Word Whoop: “Orbit”
Love those Orbit gum ads. Kinda loopy, right?
Quite possible those creatives were smoking falafel to come up with their “Falafel” ad concept. Definitely an international flavor to this gum. Or shall we say “universal”? (See “Taco” or “Kabob” or any number of globular comfort foods served up from this marketing buffet.)
Although “orbit” is a far-out term, referring to “the path of a celestial body or an artificial satellite as it revolves around another body” or even “one full revolution of that body,” it is a perfect example of how the cosmos mirrors a body’s microcosm.
“Orbit” also refers to each bony socket of the skull that holds our eyeballs. (Or in reference to other animals, it is the skin surrounding the eye of a bird … or the hollow in which lies the eye or eyestalk of an insect or other arthropod.)
It’s from the Latin orbita, or “course,” and orbis meaning “circle” or “orb.” That alone sounds spacey.
On an atomic level, it is the path of an electron in its motion around the nucleus of an atom. Beyond the physical, “orbit” can define any observable range of activity, experience, or knowledge. It’s also apparently a video game.
Add a “z” to get Orbitz, the online travel company that invites you to circumvent the globe and add to your range of activity, experience and knowledge. Just be sure to pack a pack of Orbit gum to take care of any foreign food particles lingering behind.
What goes around comes around.
- Orbit Girl Returns With More Talking Food (adrants.com)
- Orbit Gum Helps You Vanquish Giant Annoying Talking Meat and Potatoes (adweek.com)