30-Second Word Whoop: “Homefront”
If you’re in the news media business, the answer might be: “Everything.”
“Homefront” is the term we at USA TODAY use to refer to the “front page” of our website. More commonly, website designers and users refer to any dotcom landing page as a “home page” (coined in 1993).
The patriotic concept of “home front” hails from 1917, the World War I era.
The patriotic nation’s newspaper was established in 1982.
Something about the term homefront in our digital all-hands-on-deck race raises the stakes — as if we’re constantly at war.
And we are, against the clock and ourselves, as we are our own worst enemies, knowing full well haste makes waste.
One thing for sure: We at USA TODAY try to ensure our homefront always maintains a certain curb appeal.